Αrt1682 Tρίτη 5 Απρίλη 2016
Business-to-consumer ecommerce has evolved dramatically since its birth in the late 1990s, putting consumers on centre stage. Consumer ratings and reviews not only shape the buying experiences of other consumers but also affect business reputation and product development. The line between businesses and consumers is further blurred by the financial opportunities opened to consumers to sell, rent, and perform tasks for other consumers through Internet platforms. Such online activity generates a wealth of data used to sketch rich consumer profiles which have become core to ecommerce business models but also brings risks.
Enhancing consumer trust remains a cornerstone for success in a dynamic and complex e-commerce marketplace. On 24 March 2016, the OECD revised its Recommendation on Consumer Protection for Ecommerce, modernising its approach to fair business practices, information disclosures, payment protections, unsafe products, dispute resolution, enforcement and education. The revisions built upon preparatory work that included specific policy guidance on mobile and online payments and intangible digital content products, released in 2014. Protecting digital consumers will be a key theme at the OECD Ministerial on the Digital Economy, which will be held on 22-23 June 2016, in Mexico.
https://www.scribd.com/doc/307039261/ECommerce-Recommendation-2016
www.fotavgeia.blogspot.com
Business-to-consumer ecommerce has evolved dramatically since its birth in the late 1990s, putting consumers on centre stage. Consumer ratings and reviews not only shape the buying experiences of other consumers but also affect business reputation and product development. The line between businesses and consumers is further blurred by the financial opportunities opened to consumers to sell, rent, and perform tasks for other consumers through Internet platforms. Such online activity generates a wealth of data used to sketch rich consumer profiles which have become core to ecommerce business models but also brings risks.
Enhancing consumer trust remains a cornerstone for success in a dynamic and complex e-commerce marketplace. On 24 March 2016, the OECD revised its Recommendation on Consumer Protection for Ecommerce, modernising its approach to fair business practices, information disclosures, payment protections, unsafe products, dispute resolution, enforcement and education. The revisions built upon preparatory work that included specific policy guidance on mobile and online payments and intangible digital content products, released in 2014. Protecting digital consumers will be a key theme at the OECD Ministerial on the Digital Economy, which will be held on 22-23 June 2016, in Mexico.
https://www.scribd.com/doc/307039261/ECommerce-Recommendation-2016
www.fotavgeia.blogspot.com
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