Σάββατο 4 Φεβρουαρίου 2017

"Can money buy you happiness?

Αrt2399 Σάββατο 4 Φεβρουαρίου 2017
Europe Affluents: Can Money Buy Happiness?
"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.
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Europe’s most Affluent enjoy life and work! According to the Ipsos Affluent Survey Europe 2016, 76% of the Affluent enjoy their life* and 66% enjoy work*. But are all Affluent equally happy? The answer is no.
Who has the greatest ‘joie de vivre’?

Enjoyment of life is likely to have a link with wealth, those with a personal income of €100k+ are happier than their less affluent counterparts.
Youth does not guarantee happiness. The more mature Affluents get more satisfaction out of life than their companions under 35.
The Western European Affluents (77%) are happier than the Eastern European Affluents (66%).
Sporty Affluents are happier than the Affluents that aren’t taking part in sports regularly.
The Affluents that work over 70 hours a week enjoy their life more than the Affluents that work less.
Feeling financially secure is related to happiness, because Affluents that feel financially secure are happier (85%) than Affluents that don’t feel financially secure (62%).


Is job satisfaction guaranteed?
4 out of 6 Affluent enjoy their work.
Income and job satisfaction go hand in hand: those with a higher personal income are significantly happier with their jobs (73%) than those Affluents in the lower income segments (65%) – although they are still relatively wealthy in comparison to the average European.
Job satisfaction is most likely to occur in middle age between the ages of 35 and 54.
The Western European Affluents get equal job satisfaction as their Eastern European colleagues.
Affluents that sport on a regular basis are more satisfied with their jobs than their counterparts that don’t (actively) take part in a sport.
Affluents that work over 70 hours a week get more job satisfaction than Affluents that work less.
Feeling financially secure has an impact on job satisfaction, as the Affluents that feel financially secure enjoy their work more (74%) than the Affluents that don’t feel financially secure (52%).


The Affluent database represents 52.2 million Affluent Europeans. The universe accounts for the Top 13% of all adults, within the 18+ age group. The European top 13% are defined as main income earners within the top 20% households in each of the 21 survey countries, measured by household income. N=27,751. Fieldwork period 12th of January 2015 - 20th of December 2015.

*All responses ‘strongly agree’ and ‘tend to agree’ on statements ’I enjoy life’ / ‘I enjoy work’ **Any sport actively taken part in measured on Ipsos Affluent Survey Europe (for the classification data, see the pdf). *** All responses ‘strongly agree’ and ‘tend to agree’ on statement ’I feel financially secure’, for ‘don’t feel financially secure’ ‘tend to disagree’ and ‘disagree’

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