Παρασκευή 21 Απριλίου 2017

2017 edition of the Travel & Tourism Competitiveness Report

Αrt3293 Παρασκευή 21 Απριλίου 2017
The 2017 edition of the Travel & Tourism Competitiveness Report features the latest iteration of the Travel & Tourism Competitiveness Index (TTCI).

 Published biennially, the TTCI benchmarks the T&T competitiveness of 136 economies. The TTCI measures “the set of factors and policies that enable the sustainable development of the Travel & Tourism (T&T) sector, which in turn, contributes to the development and competitiveness of a country.” It comprises four sub-indexes, 14 pillars, and 90 individual indicators, distributed among the different pillars, as shown in the picture below.


Published under the theme “Paving the Way for a More Sustainable and Inclusive Future”, the Report features 11 additional thought pieces authored by global leaders from industry, international organizations and governments on subjects ranging from security, employment and sustainability to tomorrow’s consumers, digitalization and infrastructure.
These chapters showcase the importance and resilience of travel & tourism. Travel & Tourism Competitiveness Index The Report not only provides a platform for multistakeholder dialogue at the country level to formulate appropriate policies and actions. It also takes a global approach through the analysis of industry trends and offers the unique perspectives of global leaders from industry, international organizations and government on critical issues to address to ensure the longterm travel & tourism competitiveness.

Results Overview Top 10 Spain tops the 2017 edition of the TTCI global rankings for the second time, followed by France (2nd), Germany (3rd), Japan (4th, gaining five places), the United Kingdom (5th), the United States (6th, losing two places), Australia (7th), Italy (8th), Canada (9th, up one) and Switzerland (10th, losing four places).

Regional Results Europe and Eurasia is once again the region with the strongest overall T&T competitiveness performance, with six economies in the top 10. It continues to lead the rankings thanks to its cultural richness, its excellent tourism service infrastructure, its international openness as well as its perceived safety, despite slightly declining security perceptions in Western and Southern Europe. Significant divides remain among sub-regions,

Executive Summary including the prioritization of the sector, environmental sustainability policies and an enabling business environment.

The Americas is the macro region with the second most improved performance at the aggregate level, with the United States (6th), Canada (9th), Mexico (22nd) and Brazil (27th) all ranking in the top 30. While the majority of the countries in the region rely on rich natural resources, vast differences remain across the region.

 While North America should enhance its price competitiveness, environmental sustainability and infrastructure; Central and South American nations should continue improving their safety and security, create more enabling environments for business and develop their infrastructure to enhance connectivity.

Asia-Pacific consists of some of the economies that have flourished most in recent years and five out of the 15 mostimproved countries in the index: Japan (4th), Korea (19th), India (40th), Vietnam (67th) and Bhutan (78th).

 While East Asia and Australia boats world class infrastructure and are among the most ICT-ready economies globally, they are also relatively less price competitive than other areas in the region. Conversely, while South-East Asian and South Asian nations are more price-competitive destinations, infrastructure and ICT readiness lags for the most part. Improving regional visa policies could further enhance travel and tourism. Despite significant headwinds, the Middle East and North Africa, led by the United Arab Emirates (29th), has improved its T&T competitiveness. Better ICT infrastructure, lower prices, partial improvements in international openness and some progress in nurturing cultural heritage have created better conditions to develop the T&T sector overall. Still, natural and cultural resources remain mostly underexploited, international openness is still limited and security perceptions remain the biggest hurdle.

Sub-Saharan Africa showcases South Africa (53rd), Mauritius (55th), Kenya (80th) and Namibia (82nd) as its four most T&T competitive economies. Despite sustained economic growth, T&T remains mostly untapped. Air connectivity and travel costs remain challenges as well as visa policies and infrastructure. While tourism in the region is mainly driven by natural tourism, there is significant room for improvement in protecting, valuing and communicating cultural richness. xiv |

 The Travel & Tourism Competitiveness Report 2017 Data Presentation The Report contains an extensive data section, which features individual scorecards for each of the 136 economies covered by the TTCI. These provide a complete snapshot of a country’s performance in all the components of the TTCI, including the 90 individual indicators as well as additional key indicators, to offer a complete picture of a country’s T&T’s sector. In addition, the data tables reporting global rankings and scores for each of the indicators provide an overview of the global situation of the most relevant T&T measures available.

Visit www.weforum.org/ttcr for additional material, interactive scorecards and rankings, and to download data. Key Findings Four key findings emerge from the results of the 2017 TTCI in combination with other quantitative and qualitative analysis:

 1. First, T&T competitiveness is improving, especially in developing countries, and particularly in the Asia-Pacific region. As the industry continues to grow, an increasing share of international visitors are coming from and travel to emerging and developing nations.

 2. Second, in an increasingly protectionist context—one that is hindering global trade—the T&T industry continues building bridges rather than walls between people, as made apparent by increasing numbers of people travelling across borders and global trends toward adopting less restrictive visa policies.

3. Third, in light of the Fourth Industrial Revolution, connectivity has increasingly become a must-have for countries as they develop their digital strategy.

 4. Finally, despite the growing awareness of the importance of the environment, the T&T sector faces the difficulties to develop sustainably as natural degradation proceeds on a number of fronts. These findings are echoed in the Eight Trends Driving Industry Transformation section in chapter 1 of the Report. The T&T Competitiveness Index 2017 framework Travel & Tourism Competitiven


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